BRAD provides access to UK demographics, media industry overviews, and audience data for newspapers, magazines, television and radio.
Log-in with your university email address and the password you created on registration. You will need to register the first time you use BRAD.
First-time access
You will need to register the first time you use BRAD:
Click on Create an account
Complete the form with your name and a password and the following details:
- your university email address (StudentID@students.lincoln.ac.uk)
- the phone number 01522 882 000
- job title student
- registration key TUS2-MJHV-DUQ7-XU55
Click Register. You will receive an activation email from Mediatel subscriptions with a link to complete the registration process.
